Generative Engine Optimization (GEO) Services
Generative engine optimization, or GEO, is about making your brand and content easier for AI-powered search tools to understand, trust and cite. These include the AI features inside Google Search and chat-style tools such as ChatGPT, Gemini and Perplexity.
This is a newer area, and the platforms do not publish ranking rules the way traditional search engines do. That means no honest provider can promise a citation. What we can do is improve the things that consistently help: accurate, well-structured, original content and a clear, consistent brand presence.
What is included in Generative Engine Optimization (GEO)
AI visibility review
We test a set of questions relevant to your business across several AI tools and record whether your brand appears, how it is described and which sources are cited instead. Answers can vary between runs, so we treat the results as indicators, not exact rankings.
Content that is easy to quote
Clear definitions, specific facts, original information and short self-contained passages under descriptive headings, so that a tool can lift an accurate statement without losing its meaning.
Consistent brand and entity signals
The same business name, description, services and contact details across your website, Google Business Profile and other profiles, plus an about page that states plainly who you are.
Crawl access and rendering
We check that the crawlers you want to allow are not blocked in robots.txt and that your key content is available in the page HTML. We can add an llms.txt file, but it is a proposed convention and support varies, so we treat it as optional.
Credible third-party mentions
Where reputable sites discuss your business or your field, AI tools may pick that up. We focus on earning genuine mentions, for example through useful research or expert commentary, not on buying them.
Ongoing monitoring
A repeatable set of test questions, checked on a schedule, so that you can see whether changes to your content and presence are moving visibility in the right direction.
GEO suits businesses that already have solid SEO foundations and want to understand how they appear in AI answers. If your site has basic technical or content problems, we usually recommend fixing those first through an SEO audit.
Frequently asked questions
What is the difference between GEO, AEO and SEO?
SEO helps pages rank in search results, AEO helps pages be used as direct answers in search features, and GEO looks at being understood and cited in AI-generated answers. Our AEO vs GEO vs SEO guide compares them in more detail.
Can you guarantee my business will appear in ChatGPT or Google AI answers?
No, and be cautious of anyone who does. These systems change often and their source selection is not public. We improve the factors within your control and measure what happens.
Do small local businesses need GEO?
Not always as a first step. For many local businesses, a strong Google Business Profile and good local pages bring more immediate value. GEO becomes more relevant as your core SEO matures.
Should I block AI crawlers?
That is a business decision. Blocking some crawlers can reduce your visibility in the tools that use them, while allowing them means your content may be used in answers. We explain the trade-offs so that you can choose.
Often combined with
- Answer Engine Optimization (AEO)
Question-led content and clear page structure so search engines and voice assistants can use your pages as direct answers.
- SEO Content Writing
Research-led articles, landing pages and guides, fact-checked and written for readers first, with search intent built in.
- Technical SEO
Crawlability, indexation, speed, mobile usability, HTTPS and structured data, so that search engines can access and understand your site.
Let's make your website easier to find.
Send us your website address and a few lines about your business. We will tell you honestly whether and how we can help.